About us
About The TradeFlow System. The founder-led solar marketing agency.
The TradeFlow System is Google marketing for UK solar installers. We build your website, run your Google Ads and your local SEO, and send homeowners who searched for a solar installer straight to your phone. Founded and run by Callum Rylance.
Who we are
Google marketing for solar installers. Run by its founder.
We do one thing: get solar installers found on Google by the homeowners already searching for them, and turn those searches into installs. That means a fast, custom website, Google Ads, local SEO and your Google Business Profile, all aimed at your services and your towns.
We're founder-led and based in Bournemouth, Dorset, working with installers across the UK. Our offers are performance-based, including pay per install, so we're judged on the same thing you are.
- Based in Bournemouth, Dorset
- Working with solar installers across the UK
- 8+ years marketing experience
- Live in about two weeks
The founder
The person you speak to is the person doing the work.
Callum Rylance founded The TradeFlow System and runs every account himself. No account managers, no juniors, no outsourced team. You deal with Callum directly, on WhatsApp.
We're not a big agency, and that's deliberate. One person by design, backed by our own software for demand mapping, tracking and reporting. That's why we can launch in about two weeks and still answer your messages.
I've sat on a lot of calls with installers who've been burned by lead sellers and agencies. Paying for leads that were sold to five other companies. Paying for reports that never turned into a single job.
So I built The TradeFlow System the other way round. Google only, so the homeowner comes to you. Performance-based, so if it doesn't make you money, it doesn't make me money. It's as simple as that.
You won't be passed to an account manager. You'll deal with me, and I'll be the one doing the work.
Callum
Why we work this way
Three decisions behind the business.
Why performance-based
If it doesn't make you money, it doesn't make us money. Most agencies charge for hours and reports, whether or not a single job comes of it. Plenty of installers have been burned that way, and by lead sellers too.
So our offers are built around your installs, including pay per install. It also means we're selective: because we're paid on results, we only take on installers we're confident we can help.
Why Google only
Bought leads come from comparison sites. A homeowner asks "how much is solar?" once, and their details are sold to five to ten local installers. Facebook leads are people who were interrupted while scrolling. Curiosity, not intent.
Google is different. Someone who types "solar installer" and their town already wants solar, and they're looking for a trusted local company. When you ring, they're expecting you. They might have one or two other quotes, not ten. We don't do Facebook leads or lead lists.
Why solar
We spent 8+ years building and refining this system across high-value home improvement trades, where one job is worth thousands. Now we focus entirely on solar.
Our strongest result so far is a solar installer in Dorset. Their website had never produced an enquiry. Today it brings in around 42 leads a week, and they average around 14 installs a month from Google.
How we work
Founder-led, by design. No hand-offs.
You get one person who knows your account inside out, and software that does the heavy lifting.
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One person runs your account
Callum builds and runs it. The person you speak to on the call is the person doing the work.
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No hand-offs
No account managers, no juniors, no outsourced team. Nothing gets lost between people.
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Our own software
It does the heavy lifting: demand mapping, tracking and reporting. That's how one person can run it properly.
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Custom, fast builds
Every website is built for your business and your towns. No templates, no page builders.
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Proof, not promises
We show you the data first: real search numbers for your area, and real results from real installers.
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Honest reporting
Real rankings and real enquiry numbers, traced through to installs. No vanity scores.
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Your enquiries are yours
Never shared with another installer. Straight to your phone and inbox.
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Rolling contracts
No lock-in. You stay because it's working.
The numbers so far
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42
leads in the last 7 days
Solar installer, Dorset
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10+
installs a month from Google
Same solar installer
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77
enquiries in the first 12 weeks
From a website that had never had one
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~2 weeks
from go-ahead to live
Ads can bring enquiries in week one
What we believe
Not leads. Not rankings. Installs.
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Homeowners who searched for you are worth ten who were interrupted.
They came looking for a solar installer. They're expecting your call. -
Never pay for a lead. Pay for an install.
A lead is a name and a number. An install is money in the bank. -
The owner should be closing, not chasing.
Your time is worth more in front of homeowners who want solar than on the phone to a list.
Talk to Callum
Talk to the person who'll do the work.
Book a 15-minute call with Callum. We'll look at how many homeowners are searching for solar in your area, and whether we can help. WhatsApp or text is quickest if you'd rather message.