How it works
Solar installer marketing that turns Google searches into installs.
Google marketing isn't guesswork. It's a numbers game. When you know the variables, you can make success far more likely. So we map the demand, deploy the system, trace every enquiry to the install, then put the money where the installs are.
The four steps
Measure everything. Then put the money where the installs are.
The same four steps for every installer we work with. Callum Rylance, our founder, runs each one on your account himself.
Map the demand
Before we build anything, we find out where the money is. Every way homeowners search for solar, multiplied by every town you cover, with real monthly search numbers from Google.
- Every way homeowners search: "solar panel installers", "solar and battery", "solar companies" and the rest
- Multiplied by every town you cover, so nothing in your area gets missed
- Real monthly search numbers from Google data, not guesses
- Where you show up on Google today, search by search, town by town
Deploy the system
Website, ads, local SEO and your Google Business Profile, switched on together and all aimed at your services and your towns.
- A fast, custom website built to turn searchers into enquiries
- Google Ads on top from day one, shown only to people searching for solar in the postcodes you cover
- Local SEO built around the towns on your Local Search Map
- Your Google Business Profile aimed at the same services and towns
- Live in about two weeks from the go-ahead
Track revenue, not rankings
Rankings are a means, not the result. We follow every enquiry from the search that found you to whether it became an install.
- Every enquiry traced to the search and the town it came from
- Enquiries from your website, ads and Google profile land in a shared tracker with their source
- Enquiries, cost per enquiry, installs and revenue in one dashboard
- The ranking grid for every search, in every town
Double down, then fix
Once we know what turns into installs, we do more of it. What doesn't, we find out why and fix it.
- What produces installs gets more budget and more pages
- What doesn't, we find out why and fix it
- Tell us what closed and we aim the targeting at more like them
- Every month, the grid goes green town by town
Deploy. Track. Double down. Fix.
See it workingWhat we build for you
SEO and Google Ads for solar panel installers. One system.
Each part feeds the others. The website turns searchers into enquiries, the ads bring them in fast, and local SEO and your Google profile build the enquiries that keep coming.
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A fast, custom website
Built for your business and built to turn searchers into enquiries, with pages for your services and the towns you cover. It's part of the system, so you don't pay for it separately.
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Google Ads
On top from day one. Shown only to people searching for solar in the postcodes you cover, with junk searches blocked. You pay Google directly, and we never mark it up.
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Local SEO
Your services and your towns, built out so you show up when homeowners search. It builds over months and compounds, so the enquiries keep coming without paying for every click.
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Google Business Profile
The map listing homeowners see first when they search. We aim it at your services and your towns, and track the enquiries it brings like everything else.
- Enquiries go straight to your phone and inbox.
- Never shared with another installer. They're yours.
The timeline
From go-ahead to live in about two weeks.
Ads can bring enquiries in the first week. SEO takes longer and keeps paying back. Here is what happens, and when.
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Day one
The go-ahead
We agree how we'll work together on the call, with everything written down before you sign anything. Then you give us access to your Google Business Profile.
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Before we build
Your Local Search Map
Every search and every town you cover, with real monthly numbers. It decides which pages we build first and where the ads go.
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About two weeks
Live
Your website, Google Ads, local SEO and Google Business Profile switched on together, once you've approved the site.
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The first week live
Ads can bring enquiries
Homeowners searching for solar in your area start finding you straight away. Every enquiry lands in the shared tracker with its source.
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Over the months
SEO compounds
Rankings build town by town. The more you rank, the more enquiries come in without paying for every click.
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Every month
Double down, then fix
We look at what turned into installs, put more behind it, and fix what didn't. Then we do it again the next month.
Our own software
We track installs. Not just rankings.
Most agencies charge for hours and reports. You get a dashboard that shows where every enquiry came from and whether it turned into money.
- Every enquiry traced to the search and the town it came from
- Enquiries, cost per enquiry, installs and revenue in one place
- The ranking grid for every search, in every town
Example view, for illustration. The headline figures are from the Dorset solar case study. The grid and enquiry feed are illustrative.
What we need from you
We do the marketing. You do the installs.
The system works best when a few things happen on your side. None of them take long.
- Access to your Google Business ProfileSo we can aim it at your services and towns, and track what it brings in.
- Approve your siteWe build it. You check it's right before it goes live.
- Call every enquiry back quicklyWithin one working day. Homeowners who searched are expecting you, and a quick call is what turns them into installs.
- Mark which enquiries installedIn the shared tracker. It's how we both know what's working, and where to double down.
- An ad budget, where ads are usedAgreed on the call for your area, and paid on your own card straight to Google. Never marked up.
FAQ
Questions about the process.
Anything else, ask on the call or send a WhatsApp. More answers on the home page FAQ.
Book a 15-minute callHow long until I'm live?
About two weeks from the go-ahead. Your website and Google Ads go live together, and ads can bring enquiries in the first week. SEO builds over months and compounds, so the enquiries keep coming without paying for every click.
Do I need a new website?
Usually, yes. Most installer websites were never built to rank on Google or to turn visitors into enquiries. We build a fast, custom site as part of the system, so you don't pay for it separately.
What do you need from me?
Access to your Google Business Profile, a quick approval of your new site, and every enquiry called back within one working day. Where ads are used, an ad budget we agree on the call, paid on your own card straight to Google. Then you mark the enquiries that install in the shared tracker.
How do you track which installs came from you?
Every enquiry from your website, your ads and your Google profile lands in a shared tracker with its source. You mark the ones that install. It helps us too: tell us what closed and we aim the targeting at more like them.
Next step
See what this looks like in your area.
A 15-minute call with Callum. We'll look at how many homeowners search for solar in your towns, where you show up today, and which way of working together suits you best.
Prefer a form? Get your free Local Search Map
Rather just talk it through? WhatsApp or text is quickest.